For our Fashion and Beauty unit we are required to research and define a specific make up brand. My chosen brand is Maybelline.
"Maybe she's born with it. Maybe its Maybelline."
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| Above: Maybelline original eyelash beautifier. BRAND HERITAGE- Maybelline originated in Chicago in 1913 when Thomas Williams, a young chemist noticed his sister Maybel applying petroleum jelly to her lashes and brows to enhance them. In order to improve this look even further he added carbon dust, which darkened her lashes and brows more dramatically. In 1915 Thomas founded what would become the global industry giant, Maybelline. The brand is available in over 129 countries worldwide, offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics. |
PRODUCT DNA- Two years later Williams introduced Maybelline's Cake Mascara, the
first modern eye cosmetic made for everyday use. Maybelline were the first
cosmetic company to advertise on radio and sales boomed. Other famous products included
the signature red Eye Pencil, coloured eye-shadows and eyeliners to match.
Maybelline make-up was a huge part of the fashionable flapper trend of the time. Popular modern day Maybelline cosmetic products include their colour sensational vivid lipsticks and their falsies mascaras.
PACKAGING/ PRESENTATION- Maybelline's packaging is bright and eye-catching in order to stand out from the other high-street brands the market has to offer. Maybelline's simple logo is printed on every product and the packaging that comes with it. Maybelline offer a 'cool, urban edge and spirited style'. Their products are available in high-street toiletry/ beauty stores such as Superdrug and Boots.
PRICE POINT- Maybelline prices are high street friendly and are aimed at the everyday consumer, they appeal to every age as they are affordable and good quality.
